Glossary

Glossary Of Terms

#

4 Color Process
Printing using Cyan, Magenta, Yellow and Black to produce a full color image.
4/0
Full Color on one side, Blank Back
4/1
Full Color on one side, Black Ink on Back
4/4
Full Color on all Sides

A

AQ
Abbreviation for Aqueous Coating: A clear water based coating used to seal and protect the printed sheet. This is available in gloss, satin (gloss + matte) and matte finishes.
Aqueous Coating
A clear water based coating used to seal and protect the printed sheet. This is available in gloss, satin and matte finishes.
Artwork
All computer files including layout, images and fonts needed to produce the final printed product.
ASCII Text File (.TXT)
ASCII text file or .TXT is a file format is commonly used by clients to store mail list data.

B

Bindery
All options available to a product after it has completed printing. This includes cutting, folding, drilling, etc.
Bitmap Images
Bitmap images, or raster images, use pixels to represent images.
Bleed
Artwork extended 1/8" on all 4 sides to allow for cutter variance.
Blind embossing
An image pressed into a sheet without ink or foil.
Bond
Paper grade used for letterhead and forms.
Book
Medium weight paper used for fliers, posters and inside pages of books. Available in both coated and uncoated finishes.
Brightness
The brilliance, or "whiteness" of a paper. The higher the number, the brighter the sheet.

C

C
Cyan: One of four colors used in Full Color Printing.
C1S
Coated One Side: Sheet is glossy on front, flat with no coating on back.
C2S
Coated Two Sides: Sheet is glossy on both sides
Caliper
The thickness of paper measured in 1/1000".
CMYK
Cyan, Magenta, Yellow, and Black: The four colors used in full color printing.
Coated paper
Smooth finish paper with a Matte or Glossy finish. Available in Book and Cover.
Color Correct
To adjust the values of process colors to achieve the desired overall color.
Cover
Heavy weight paper used for book covers, postcards, folders, etc.
Coverage
Coverage is the total amount of ink per sheet side, usually given in percentages.
Crop
To cut off parts of a picture or image.
Crop marks
Printed lines showing the edges for trimming.
Crossover
Printing across the gutter or from one page to the facing page in booklets or other multi-page documents.
CSV
Comma separated values or tab-delimited is a text file format that contains information separated by commas or tabs. This format is commonly used to store mail list data.
Cure
To dry inks and coatings after printing to ensure good adhesion.

D

Deboss
Deboss means to press an image into paper so it lies below the surface.
Density
The degree of color in an image or photograph.
Die
Device made out of sharp steel that is used to cut irregular shapes,or to score, foil stamp, or emboss.
Die Cut
To cut irregular shapes using a die.
Direct to Plate
The transfer of information from a file directly to the plate, producing high-quality printed pieces.
DPI
Dots Per Inch: Term used in describing Resolution. Suggested image resolution for best print quality is 300 dpi.
Drill
To punch holes in the printed sheet.

E

Emboss
Pressing an image into paper to create a raised image.
Estimate
Cost of producing a custom printing order.
Excel Spreadsheet (.XLS)
Excel spreadsheet or .XLS is a file format commonly used by clients to store mail list data.

F

File Extensions
File extensions are three-digit codes at the end of a file name that indicate what format the file has been saved in.
Finished Size
Size of product after completion of all bindery options.
Flat Size
Size of product after printing and trimming, but before all other bindery options.
Foil emboss
The combination of foil stamping and embossing.
Foil stamping
Using a die to place an opaque metallic image on paper.
Four Color Printing
The process of combining four basic colors to create a printed color picture or colors composed from the basic four colors.

G

Gang Printing
The process of combining multiple print orders on one press run to minimize cost.
Gloss
Paper type with a shiny surface; best used with images.
Grain
The direction in which the paper fiber lie.
Grayscale
Grayscale is a strip of 256 gray values ranging from white to black.

H

Halftone
An image or other continuos tone that has been converted to dots for printing.
Hickey
Spots that appear in the printed image from dust or lint on blanket or plate.
High Res (Resolution)
Images with a resolution of 300 dpi or greater.

I

Image
An Image is a computerized representation of a picture or graphic.

J

JPEG
File format used for images requiring less storage space than needed for other file formats. Please supply uncompressed for printing.

K

K
Black: One of four colors used in Full Color Printing

L

Linen Finish
Paper finish that simulates a linen cloth.
Low Res (Resolution)
Images with a resolution less than 250 dpi.

M

M
Magenta: One of four colors used in Full Color Printing.
Matte
Paper type with a dull surface; best used with heavy text, and some images.
Micrometer
Instrument used to measure the thickness of paper.

O

Offset paper
Basic uncoated book grade of paper.
Offset Printing
Main printing techinique used on products offered on our site.
Offsetting
Images of one sheet transferring to sheet below it.
Opacity
The amount of show-through on a printed sheet.
Overprint
To print one image over another image, such as printing type over a screen background image.

P

Page
One side of a sheet.
Page count
Total number of pages in a book.
PDF
Portable Document Format is a file format developed by Adobe Systems to preserve all fonts, formatting, graphics, and colors of the native file into a universal document.
Perfecting press
A sheet fed printing press that prints both sides of a sheet in one pass.
Perforation
A line of small dotted holes for the purpose of tearing-off a part of a printed matter.
PMS
Pantone matching systems or PMS is a mixture of inks that will provide a specific color. This is used only on our 1/0 and 2/0 products.
Point
In paper, a unit of thickness equating 1/1000 inch.
Print Ready Files
Print-Ready files are digital artwork files that are 100% ready to print, requiring no adjustments.
Process Color
The process of combining four basic colors to create a printed color picture or colors composed from the basic four colors.
Proof
A PDF or Hard Copy showing a preview of art files submitted.

Q

Quotation
Cost of producing a custom printing order.

R

Recycled Paper
Paper made entirely or in part from old paper.
Register Marks
Position marks on artwork to help keep printing in register.
RGB
Abbreviation for red, green, blue, the color mode used for viewing on monitors and screens.

S

Saddle stitch
Binding a booklet or magazine with staples in the seam where it folds.
Score
To pre-crease paper along a straight line so it folds more easily and accurately.
Self Cover
A book where all pages are made of the same stock.
Sheetfed Press
Press that prints sheets of paper, as compared to a web press.

T

Tab Delimited
Comma separated values or tab-delimited is a text file format that contains information separated by commas or tabs. This format is commonly used to store mail list data.
Testing website
Test The website
TIFF
Computer file format used to store images.
Trim marks
Printed lines showing the edges for trimming.
Trim size
Size of product after printing and trimming, but before all other bindery options.
TXT
ASCII text file or .TXT is a file format is commonly used by clients to store mail list data.

U

Uncoated Paper
Paper without clay coating applied.
Up
Printing multiple copies of same artwork on one sheet.
UV Coating
Liquid applied to a printed sheet, then bonded and cured with ultraviolet light.

W

Watermark
An image created in paper at the time of manufacture that can be seen by holding the paper up to a light.
Wove paper
Bond paper with a smooth finish.